Our blog

Two weeks ago, we discussed how we chose our new name: USAGov. Today, in the third installment of our ongoing series about our rebranding efforts, we’ll talk about our new logo.

Building a logo can be like choosing a baby’s name.

Except that there’s at least one key difference: Most parents don’t have the luxury of knowing their baby’s personality before deciding on a first name.

Earlier this week, we talked about how choice overload affects decision-making. Today, we’ll detail when people decide to trust the federal government and how they view the federal government vs. private companies. If you’d like to read the complete series, start here.

Last week, we detailed the need for transparency in government so that the public can “see” the process they’re undergoing when they’re interacting with federal agencies and programs. Today, we’ll talk about how choice overload affects decision-making. If you’d like to read the complete series, start here.

Last week, we outlined how people interact with the government using proxies. Today, we’ll detail the need for transparency in government so that the public can “see” the process they’re undergoing when they’re interacting with federal agencies and programs. If you’d like to read the complete series, start here.

Customer experience (CX) is a shared responsibility in every organization, from top to bottom. Recently, a panel of agency communicators shared tools, strategies, and predictions on how the federal government approaches CX in outreach, marketing, and other different areas.

Here are a few things we picked up from the discussion: