Our blog

After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.  

Our new approach will help us meet our audience where they are, increasing the direct and personalized assistance that our audience needs, while reducing the number of generic posts we share from the account.  

The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.

Because of this, we realized we were missing opportunities to work with you and your agency  on different types of outreach and engagement efforts. So we created a new, easy process for initiating conversations, clearly communicating how we can support your efforts, sharing case studies, and assessing the impact of our partnerships.

After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our analytics team developed a new metric we’re experimenting with called the content efficiency metric.

The mission of USAGov is to make vital information and services accessible to the American people, and we’re always seeking innovative new ways to further that goal. Last year, we initiated an effort to explore methods of getting feedback from the public about their experiences accessing key government services.

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process.

We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team: