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A core component of the USAGov content team’s job is to make sure the public can find what it’s looking for on our site. One of the main ways we do that is by researching to zero in on the keywords people are using when they search for a topic. Then we incorporate those keywords into our page titles and content summaries.

Every quarter, the Analytics team provides a summary of various performance metrics on our different channels. Here are overall trends from the first quarter (Q1) of FY18.

Web Metrics

Overall Traffic

October and November 2017 could not compete with the presidential election highs of the same time last year. However, traffic in December 2017 was 19% higher on USA.gov and 3% higher on Gobierno.USA.gov as compared to December 2016.

Almost a year ago, we started broadcasting live on Facebook. In that time, we learned a lot about what works and what doesn’t. As a result, we hosted Facebook Live events that were better scripted, tackled more complex topics, and most importantly, were more engaging to our audience.

We decided to try Facebook Live because it presented an opportunity to learn and interact with our audience in real time. It was a way to put a human face on a web platform and fulfill our agency’s goal to serve the public.

This event was originally posted on DigitalGov University on January 9, 2018.

When Hurricane Maria slammed into Puerto Rico, it caused a total collapse of the traditional communication infrastructure. People on the island turned to radio and social media as a lifeline. Family members on the mainland searched for information they could easily share via text.

To communicate vital, life-saving information, we worked with social media influencers to amplify the messages of subject matter experts from FEMA and the National Weather Service. This helped ensure that critical information reached the people who needed it most.