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Researching to Better Understand Our Print Publication Audience

The Consumer Action Handbook (Handbook) and its Spanish counterpart,the Guía del Consumidor (Guía), have been mainstays of USAGov since the 1990s. However, life as a consumer has changed drastically since these books began. To understand the changing consumer landscape, a cross-functional group from USAGov conducted a study of the scope of these publications. We wanted to answer several questions:

📅 May 2, 2018
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