Our blog

We’ve discussed our rebranding efforts over a series of blog posts — from the initial research, to choosing our name, to creating a logo. This final installment talks about where we go from here.

A rebrand doesn’t end once the new name is in place. Even after we chose the name USAGov and designed a new logo, there was still plenty of work to be done.

What do the people want? A simple question with no simple answer.

In order to provide greater insight into the minds of our customers, we plan to develop a blog series that will regularly share search terms and other analytics. This first installment highlights last month's most popular search terms, provided by Amber Van Amburg from USAGov's Customer Experience division.

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

At USAGov we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov -- a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals from the marketing, user experience, and performance measurement teams have joined forces to “reenvision” the site’s content and presentation to better suit the public’s needs.

Partnership and collaboration are at the cornerstone of innovation within the federal government. In support of this belief, USAGov’s Sarah Crane recently spoke at an EPA sponsored conference in Crystal City. Her presentation entitled, “The Future of Digital Government: The Next Big Things” focused on the following key topics: